Graphic Design
Graphic design and management for most outbound marketing platforms: email, social media ads, banner ads, Wordpress websites, and most popular content management systems and front-end interface software
Service-driven leadership. I lead teams with an open ear and open arms. I understand that mistakes happen and that is how we all grow. So, we work together, learn together, create together, and laugh all the time. I am always the 'go to' girl on the team, and I like it that way.
Monday, I'm a copy editor; Tuesday, I'm a photographer; Wednesday, I'm writing press releases and I'm on the phone with the local news stations; Thursday, I'm planning events; and Friday, I'm all about social media and graphic design. Next week? Everything changes. My job is to live and love the brand, and by wearing so many hats, I can ensure the brand is very well dressed ;).
The best way to avoid missteps is to stay way ahead of the game, and it's my number one goal every day. My team and I are always looking to the future, staying on the cutting edge of emerging trends, and taking the time to analyze and track past results so we can shift accordingly. I pride myself on my marketing instincts, but I'm not afraid to let the data prove me wrong and to shift gears on the fly
Graphic design and management for most outbound marketing platforms: email, social media ads, banner ads, Wordpress websites, and most popular content management systems and front-end interface software
The art or process of producing images by the action of radiant energy and especially light on a sensitive surface (such as film or an optical sensor)
Build cutting edge and highly effective content strategies using close trends analysis through data aggregation from multiple sources
Video editing for social media (many videos I have edited myself have been viewed by an audience of >100K). I bring photos to life.
Knowledge of all major social media platforms, engagement, and success metrics. I deliver fine-tuned audience targeting & retargeting strategies and tactics.
I have advances skills working with the top graphic design, copywriting, editing, and content creation software tools.
Major Responsibilities:
- Content strategy
- Creative direction
- Community relations
- Video production
- PR, news, and creative writing
- Social media management
Major Responsibilities:
Communications
Major Responsibilities:
- Advise content directors, leadership and editorial team with a detailed content strategy for all mediums
- Oversee the Editorial Team and Control the Editorial Calendar for all channels
- Strategic media buys & campaign planning for all channels & mediums
- Manage social media sponsored campaigns, SEO, and SEM initiatives according to goals, analytics, and engagement rate
- Create analytics & internal reporting, as well as audience analysis reports across all mediums
- Assess trends and industry landscape for creative editorial guidance and input
- Oversee Email Strategy and Testing Initiatives
Major Responsibilities:
- Wrote and edited copy for all agency clients
- Internal and external communications copy fo the agency brand and clients
- Managed social media communities
Major Responsibilities:
- Marketing and branding consulting
- Created retail branding and developed franchise programs
- Wrote print, digital, and social media for multiple clients + designed ad campaigns, logos, ads, and digital materials
Major Responsibilities:
- Managed over 1,000 projects, with complete accuracy
- Wrote packaging copy for private brand products
Major Responsibilities:
- Managed all external communications efforts by creating newsletters, emails, brochures, sales sheets, and presentation graphics
- Trained management on brand integrity so that all internal and external documents reflected correct branding before distribution
- Led community relations efforts, achieving internal and external exposure, while maintaining strict budgetary controls