Graphic Design
Graphic design and management for most outbound marketing platforms: email, social media ads, banner ads, Wordpress websites, and most popular content management systems and front-end interface software
My Philosophy:
Live & Love The Brand
Philosophy
Service-driven leadership. I lead teams with an open ear and open arms. I understand that mistakes happen and that is how we all grow. So, we work together, learn together, create together, and laugh all the time. I am always the 'go to' girl on the team, and I like it that way.
Wear Many Hats
Monday, I'm a copy editor; Tuesday, I'm a photographer; Wednesday, I'm writing press releases and I'm on the phone with the local news stations; Thursday, I'm planning events; and Friday, I'm all about social media and graphic design. Next week? Everything changes. My job is to live and love the brand, and by wearing so many hats, I can ensure the brand is very well dressed ;).
Plan ahead
The best way to avoid missteps is to stay way ahead of the game, and it's my number one goal every day. My team and I are always looking to the future, staying on the cutting edge of emerging trends, and taking the time to analyze and track past results so we can shift accordingly. I pride myself on my marketing instincts, but I'm not afraid to let the data prove me wrong and to shift gears on the fly
My greatest skill:
Learn Fast & Adapt Quickly
Photography
The art or process of producing images by the action of radiant energy and especially light on a sensitive surface (such as film or an optical sensor)
Content Marketing
Build cutting edge and highly effective content strategies using close trends analysis through data aggregation from multiple sources
Video & Photo Editing
Video editing for social media (many videos I have edited myself have been viewed by an audience of >100K). I bring photos to life.
Social Media Marketing
Knowledge of all major social media platforms, engagement, and success metrics. I deliver fine-tuned audience targeting & retargeting strategies and tactics.
Adobe Creative Suite
I have advances skills working with the top graphic design, copywriting, editing, and content creation software tools.
A Foundation of Excellence:
Experience
Work Experience
Your Strategists
2020 - PRESENT
2020 - PRESENT
Head of Content
Primary Goal: Create and deliver outstanding content and social media marketing, graphic design services, and visual creative and editing services for our clients.
Major Responsibilities:
- Content strategy
- Creative direction
- Community relations
- Video production
- PR, news, and creative writing
- Social media management
Girl Scouts of Gateway Council
2018 - 2020
2018 - 2020
Director of Marketing & Communications
Results: Marketing
Major Responsibilities:
Communications
Kosher Network International
2016 - 2018
2016 - 2018
Director of Content & Creative
Results: - 250-500K+ monthly seasonal site audience (+74% Growth YoY 2017)
- 100K+ Weekly Email Subscriber list (+57% Growth YoY 2017)
- 1-6MM+ monthly social audience (+52% Growth YoY 2017)
Major Responsibilities:
- Advise content directors, leadership and editorial team with a detailed content strategy for all mediums
- Oversee the Editorial Team and Control the Editorial Calendar for all channels
- Strategic media buys & campaign planning for all channels & mediums
- Manage social media sponsored campaigns, SEO, and SEM initiatives according to goals, analytics, and engagement rate
- Create analytics & internal reporting, as well as audience analysis reports across all mediums
- Assess trends and industry landscape for creative editorial guidance and input
- Oversee Email Strategy and Testing Initiatives
On Ideas
2014 - 2016
2014 - 2016
Copywriter/Proofreader
Results: - Developed content strategies, press releases, and web copy
Major Responsibilities:
- Wrote and edited copy for all agency clients
- Internal and external communications copy fo the agency brand and clients
- Managed social media communities
Self-Employed
2012 - 2014
2012 - 2014
Marketing Consultant & Creative Director
Results: For 2 years, while I raised 4 children, I followed my entrepreneurial spirit; I started and managed my own business.
Major Responsibilities:
- Marketing and branding consulting
- Created retail branding and developed franchise programs
- Wrote print, digital, and social media for multiple clients + designed ad campaigns, logos, ads, and digital materials
Daymon Worldwide
2006 - 2011
2006 - 2011
Marketing Specialist
Results: - Created brand positioning, tone, and voice for a $1 billion private brand
- Developed a marketing program that was recognized as the best in the nation, and increased sales by 20-80% in individual categories
- Analyzed syndicated data to develop new product and brand campaigns that resulted in a 30% sales lift
Major Responsibilities:
- Managed over 1,000 projects, with complete accuracy
- Wrote packaging copy for private brand products
Citistreet
2002 - 2006
2002 - 2006
Marketing & Communications Specialist
Results: Executed strategic internal communications program and company intranet for 3,000+ employees
Major Responsibilities:
- Managed all external communications efforts by creating newsletters, emails, brochures, sales sheets, and presentation graphics
- Trained management on brand integrity so that all internal and external documents reflected correct branding before distribution
- Led community relations efforts, achieving internal and external exposure, while maintaining strict budgetary controls
Education
University of North Florida
1998 - 2002
1998 - 2002
Bachelor of Arts - Communications
Co-Founder The 2% System
Deborah Shapiro
""I have worked with Jen for over 15 years in many capacities, most of which I either hired her for or recommended her to be hired for due to her amazing versatility and marketing experience. I have yet to meet someone who has the breadth of knowledge that she has. She is a “jack of all trades” yet has mastered them all. She has been my right hand on so many occasions. Anyone who has the privilege to have Jen join their organization will not be disappointed. She is one of a kind.""
Co-Founder The 2% System
Taylor Hazlehurst
""Jennifer can do ANYTHING. She is the woman you can count on to always get the job done, done on time, and done well. The pride and care she takes in the quality of her work is unmatched. She's extremely highly skilled in and knowledgable about the latest trends in both traditional and digital marketing, managing multiple channels, copywriting, web and print design best practices and skills, and carrying out any marketing strategy.""
Account Director, St. John & Partners
Courtney Reames
""First and foremost, Jen is a pleasure to work with. She is dependable, thoughtful and patient. She will gladly step into any situation on any client, quickly learn the particulars and get right to business creating whatever content is needed in a way that makes it feel like she has been working on it for years. Jen navigates the world between business and creative with ease and always finds the best way to communicate with audiences to drive action, whether that's awareness, loyalty or purchase.""
Let's Talk.
EMAIL
jsic@yourstrategists.com